People counting is the use of an electronic device (traditionally called a people counter or footfall counter) to measure the number of people that pass through a certain passage or entrance.

The footfalls collected can be used as insightful data for making certain decisions such as;

  • Room occupancy
  • Staff optimization 
  • Analyze trends and evaluate your advertising and sales campaigns
  • Good placement based on the customer movement
  • Time of operation i.e. opening and closing time based on the time the customer visit the premises.